ZBE + La Perla

In 2019, ZBE started working with the licensee of La Perla Home Fragrance to distribute the product. ZBE, as the North American Distributor, has worked to purchase, market, and sell the home fragrance collection and has gotten it placed in Neiman Marcus, Lord & Taylor, Hudson Bay Company, and Nordstrom. A key part of ZBE’s marketing plan has been partnering with influencers on Instagram to promote and bring awareness to the product. As a result of this campaign, ZBE has seen an increase in online traffic and sales.